Mickey Thompson-Sponsored Racer takes home 2023 King of the Hammers 4WP Every Man Challenge Win
Mickey Thompson Tires & Wheels-sponsored racer, Jeremy Jones and co-driver Dan Young beat more than 150 racers to take first place in the 2023 King of the Hammers 4WP Every Man Challenge (EMC) Race in Johnson Valley, California.
The 4WP Every Man Challenge takes racers over 140 miles of desert and rugged terrain, testing both vehicle and driver. Jones also won his race in the 4800 class, rounding out an exceptional week. Jones topped the EMC race podium and the 4800 class using Baja Boss M/T tires. Vehicles competing in EMC are required to have tires that are DOT approved, intended for highway use and available to the general public. These are the very same tires that are widely used both on and off-road.
Mickey Thompson has worked with multiple teams over the past several years to continue refining the Baja Boss program and develop technologies for future products. In 2022, Mickey Thompson partnered directly with teams to gather feedback and develop technology that was showcased in its Baja Boss tire lines at this year's King of the Hammers.
After years of dedicated product development efforts, the company showcased its latest off-road technology resulting in a near flawless qualifying run that put Jeremy in position to start raceday in sixth position. Jones left the line for the EMC at 8:01 a.m., and after 4 grueling hours and 42 minutes, he crossed the finish line with a comfortable lead. Taking the winner’s podium, Jones became emotional as he thanked everyone who helped him win the day, including a special callout to Mickey Thompson.